We work with innovative organisations from around the world ranging from startups to corporations. We have listed some client stories of the companies that we have helped to transform their marketing requirements.
havven
Havven is a decentralised payment network and stablecoin designed to enable everyday cryptocurrency purchases.
Project achievements:
Integral in raising USD$30 million / AUD$39 million for Australia’s largest Initial Coin Offering (ICO) to date.
Built one of crypto’s largest Telegram community groups of 127,000+ members.
Organised the Havven launch event, attended by more than 400 participants.
Improved visitation to Havven’s website, which saw more than 1 million visits in a 2-month period.
(Note: Re-branded as “Synthetix”)
UNSW (University of New South Wales)
UNSW (University of New South Wales) is one of the top 100 universities in the world, with more than 59,000 students and a 7,000-strong research community.
Project achievements:
Worked closely with senior Engineering & Computer Science university stakeholders to extract and scope goals and vision and formulated a tactical plan of action of the project.
Engaged and interviewed with 80 academic researchers to learn about their research capabilities, the competitive advantages and its impacts to be profiled in the portfolio.
106 statements were accumulated from a range of topics from bioengineering, cybersecurity, artificial intelligence, signal processing, microgrids, energy storage, electrical vehicles, data analytics, space and smart communities.
Managed photographers, copywriters and creative teams to create the Digital Technologies Capability Portfolio document in digital and printed versions.
DREAM FRAMES
Dream Frames is a platform for financing films using cryptocurrency. Purchase individual frames in films and earn and track royalties in your own digital wallet.
Project achievements:
Developed the marketing strategy of STO campaign activities.
Product development and whitepaper refinement: communicated the problem/solution and purpose of token.
Attended 2018 Cannes Film Festival and Comic Con International and met producers, directors, writers, sales agents, distributors and investors.
Worked with award-winning Hollywood film executives, crypto influencers, celebrities, publications, media, websites and podcasts to generate hype around the project.
here technologies
HERE is a location data platform providing maps for connected vehicles, enabling autonomous driving and the navigation of smart cities.
Project achievements:
Created community outreach and growth hacking initiatives growing the number of map users by 80%, IT developers by 50% and usage of the HERE API and SDK by 35%.
Facilitated negotiations and lobbied extensively to government, universities and commercial organisations for the release of 125 crucial location datasets.
Established many new marketing firsts for the region and increased the overall brand awareness by 15% in the region.
Invited to speak at conferences, universities, meetups and events as a subject matter expert within the location data and smart cities space.
Xs2 Exchange
XS2 Exchange is a crypto-to-crypto exchange for developing nations with low fees, instant transfer and 100% offline storage.
Project achievements:
Drafted and defined new brand positioning and messaging for product launch and homepage copy.
Conducted crypto research based on emerging markets audience segments with interest in South East Asia, Africa, Indian Sub-Continent and South America.
Developed the marketing plan and made marketing recommendations targeting developing nations focused on the un-banked, under-banked and global remittances.
Made recommendations on specific campaigns and competitions to run tailored to regional audience segments.
Holon global investments
Holon’s Photon fund allows institutional investors to diversify their portfolio with digital economy companies and assets including cryptocurrency.
Project achievements:
Formulated the positioning and messaging for retail, wholesale and institutional wealth management investors.
Identified and researched audience profiles, and created messaging specific to each audience segment groups.
Wrote, proofread and edited the Photon Investment Memorandum Fund, a 141-page document shifting investors from local and linear investing to global and exponential investing and the current digital disruption.
Developed go-to-market strategies for various marketing channels including digital, social media, PR, events, sponsorship, education, executive profiling, industry partnership and alliances.
convert studios
Convert Studios specialises in designing, prototyping and supplying custom-designed technology products.
Project achievements:
Ran a series of discovery workshops to understand company goals and vision.
Uncovered new target audience segments within the technologies, design and activity-based workplace industries.
Developed messaging and positioning for each segment groups from healthcare, education, supply chain, mining, hospitality, retail, commercial offices and the future of work.
Website upgrade with new structure, layout, copy and design to fit with newly formulated marketing strategy and direction.
SYNTAGIUM
Syntagium is a data visualisation company utilising big data and artificial intelligence to transform businesses by helping organisations make better and more informed decisions.
Project achievements:
Discovery deep dive into the current business model, and made suggestions for new audiences to target with audience personas.
Researched competitors within the data industry and repositioned Syntagium's service offerings to become unique in the market.
Developed the marketing strategy and plan fit for short and long term initiatives and meeting budget and timelines.
LinkedIn lead generation campaign increased the distribution of content and increased thought leadership amongst data industry leaders.
THE BLOCKCHAIN TERMINAL
The Blockchain Terminal is an institutional grade cryptocurrency platform providing access to 165+ exchanges and enabling institutional investors to confidently buy, sell and trade in cryptocurrency.
Project achievements:
Assisted in raising hard capitol of USD$30 million in Token Generation Event (TGE).
Listed on Top 10 ICO sites with traffic of over 65 million visits per month.
Featured interviews on 5 cryptocurrency podcasts including Decentralised, Crypto 101, ICO 101, Trader Cobb and Asia Tech Podcast.
Articles appearing in top crypto news publications including Investing.com, Coin Telegraph, Venture Beat, News BTC and The Merkle bringing increased brand awareness.