Hi there. We're Forestlyn

Technology is changing faster than
trust can keep up.

We help government, businesses, education providers, startups and impact organisations turn technology change into stories their people can follow and trust — through strategy, events and content.

Lucy Lin on the SXSW Sydney panel discussing whether AI is the next generation of storytelling
Taken at SXSW Sydney
CSIROMICROSOFTSTRIPEMYOBMCCANNUNITED NATIONS ASSOCIATION OF AUSTRALIA (NSW)UNIVERSITY OF SYDNEYAUSTRALIAN COMPUTER SOCIETY (ACS)WESTERN SYDNEY UNIVERSITYKNOWLEDGE COMMERCIALISATION AUSTRALASIA (KCA)HEARING AUSTRALIAUNSWCSIROMICROSOFTSTRIPEMYOBMCCANNUNITED NATIONS ASSOCIATION OF AUSTRALIA (NSW)UNIVERSITY OF SYDNEYAUSTRALIAN COMPUTER SOCIETY (ACS)WESTERN SYDNEY UNIVERSITYKNOWLEDGE COMMERCIALISATION AUSTRALASIA (KCA)HEARING AUSTRALIAUNSW

Trust isn't claimed. It's built in public.

A decade of translating emerging technology for the people who have to act on it.

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Founder LinkedIn audience

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Countries podcast listeners reached

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Events hosted & moderated

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Professionals trained

How we help you

Four ways we turn technology change into trust people can follow.

Lucy Lin working through marketing strategy with a client over a laptop

Strategic Consulting & Fractional CMO

Senior marketing and change leadership for organisations navigating AI, growth or transformation. We clarify the story, align stakeholders and build practical plans - without the commitment of a full-time executive hire.

Lucy Lin speaking with open hands on the SmallBiz Melbourne live stage

Event & Speaking Program Design

From sourcing speakers to running the show. We build the program, source the people, and get up on stage ourselves as MC or panel moderator when the day comes.

Lucy Lin on the SXSW Sydney Podcast Stage with fellow panellists

Content & Brand Partnership

Your brand, in front of people who are already paying attention. Sponsorships and partnerships with an engaged innovation, STEM and government audience.

Lucy Lin in a roundtable discussion with executives

Research & Strategic Advisory

We go beyond the decision itself and show the thinking behind it. Through stakeholder research, we uncover what matters and turn it into practical recommendations your Board can confidently act on.

Why work with us

Most leaders already know AI and emerging technology are reshaping their industry. What they don't always know is how to bring their people with them.

We help you do that without losing trust, or talent, along the way.

Hover or tap a card to see the detail

Abstract teal-green data network visual representing AI and the future of work

Brand Partnership + Thought Leadership

Microsoft

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Brand Partnership + Thought Leadership

Turned AI research into trusted conversations about the future of work.

  • 4 original LinkedIn content pieces
  • Featured as a LinkedIn News story
  • LinkedIn Editorial Spotlight selection
  • Live fireside with the National AI Centre

With Microsoft and McCann, Forestlyn turned the 2026 Work Trend Index into human-centred conversations about AI at work.

Lucy Lin presenting at a Western Sydney University program event

Program Design + Delivery

Western Sydney University

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Program Design + Delivery

Built an entrepreneurship and innovation program from scratch.

  • 13 workshops
  • 1,500+ registrations
  • 6 locations
  • 2-year consulting engagement

From program strategy and promotion to facilitation and delivery, Forestlyn created a scalable experience that brought innovation learning to students across multiple campuses.

Lucy Lin at a CSIRO ON Innovation Program event

Content Partnership

CSIRO

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Content Partnership

Made scientist-founder stories accessible to a global audience.

  • 6 CSIRO ON scientist entrepreneurs featured
  • Listeners in 64 countries

Forestlyn created and hosted conversations that translated complex innovation into credible, engaging stories - extending the reach of the CSIRO ON Innovation Program.

Lucy Lin and Danielle Neale discussing research at a UNSW academic conference

Strategic Consulting + Communications

UNSW

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Strategic Consulting + Communications

Turned 80 researchers' expertise into one clear capability story.

  • 80 academic researchers engaged
  • 106 capability statements created
  • 10+ technology and research domains
  • Digital and print portfolio delivered

One clear portfolio UNSW could take into engagement, partnerships and growth.

Lucy Lin hosting the SmallBiz Melbourne Live Stage

Event & Speaking Program Design

SmallBiz Melbourne

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Event & Speaking Program Design

Brought big business questions to life for small business owners.

  • 36 speakers
  • 22 sessions
  • 2 days of programming
  • MC, moderator and program organiser

Topics from AI to cybersecurity, grounded in the everyday realities of running a small business.

Lucy Lin with KCA members at a Knowledge Commercialisation Australasia event

Research + Board Advisory

Knowledge Commercialisation Australasia (KCA)

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Research + Board Advisory

Turned member insight into strategic direction.

  • 100+ members engaged through surveys, interviews and focus groups

Forestlyn synthesised stakeholder perspectives into evidence-based findings and practical recommendations to inform Board planning and the organisation’s future direction.

Lucy Lin, founder of Forestlyn, in conversation over coffee

Lucy Lin

Founder, Forestlyn · Host, Emerging Tech Unpacked

Connect with Lucy

Our founder's mission

Help people trust the change that's coming.

After 15+ years in marketing, technology and communications, I started Forestlyn because too many good ideas fail in translation.

When people cannot see what change means, why it matters or how to move with it, they cannot trust it. Forestlyn helps close that gap.

My experience includes American Express, Qantas, AMP, HERE Technologies and Linklaters. I'm also NSW Vice Chair of the Australian Computer Society and host of Emerging Tech Unpacked.

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Plain language, real stakes

If people can't understand the change, they can't trust it, whether that's translating Microsoft's Work Trend Index or explaining AI on the podcast.

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Evidence before opinion

No recommendation without the research behind it, like the 100+ people we talked to before writing a word of the KCA Membership Discovery Report.

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Built with partners, for impact

Ask CSIRO, United Nations Association of Australia (NSW), or any of the 30 partners on the Western Sydney University program how we collaborate to increase impactful innovation.

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Education for everyone

Innovation shouldn't need a translator. Emerging Tech Unpacked exists to bring and upskill as many people into the AI and technology conversation, not just for the select few.

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林Woods
森Forest

The name behind the business

Why Forestlyn?

My company is called Forestlyn, and there is a reason behind it:

Forestlyn comes from my Chinese surname, Lin (林). In Mandarin, it symbolises trees: one character means tree, two means woods, three means a forest.

It felt right for work built around growth, connection and ecosystems. The best ideas rarely grow alone.

Meet the founder

Ready to scale your innovation and people?

Whether you are navigating AI, launching an innovation program, shaping a complex message or planning a conversation that matters, Forestlyn can help turn change into clarity, trust and momentum.

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