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      <image:title>Home - About Forestlyn</image:title>
      <image:caption>Forestlyn is founded by Lucy Lin, a global program development and marketing leader who is passionate about innovation and emerging technologies. Forestlyn exists because we recognise how fast-changing emerging technologies are, and communications are often full of complex technical terms with obscure industry jargon. Forestlyn is a modern consultancy helping innovative and emerging tech businesses communicate and scale to their target audiences. We identify your ideal messaging, positioning and audience segmentation and deliver business strategy and digital solutions. We work in partnership with organisations and founders to better understand your business and provide guidance, strategic planning, and execution of all your requirements. Forestlyn is a trusted and collaborative program development and marketing partner driving your business forward. Learn More</image:caption>
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      <image:title>Blog - 7 Simple Steps To Authenticate &amp;amp; Optimise Your LinkedIn Profile</image:title>
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  <url>
    <loc>https://www.forestlyn.com/blog/2019/10/6/what-weve-learned-from-the-success-amp-failure-of-facebook</loc>
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    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
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      <image:title>Blog - What We’ve Learned From The Success &amp;amp; Failure of Facebook</image:title>
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    <image:image>
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      <image:title>Blog - What We’ve Learned From The Success &amp;amp; Failure of Facebook</image:title>
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    <image:image>
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      <image:title>Blog - What We’ve Learned From The Success &amp;amp; Failure of Facebook</image:title>
      <image:caption>The original Facebook - simple yet effective</image:caption>
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      <image:title>Blog - What We’ve Learned From The Success &amp;amp; Failure of Facebook</image:title>
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  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/10/6/innovation-marketing-the-success-secret-of-emerging-tech</loc>
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    <lastmod>2019-12-04</lastmod>
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      <image:title>Blog - Innovation Marketing: The Success Secret of New Product &amp;amp; Service Launches</image:title>
      <image:caption>130-year-old company filed for bankruptcy protection in 2012</image:caption>
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      <image:title>Blog - Innovation Marketing: The Success Secret of New Product &amp;amp; Service Launches</image:title>
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    <image:image>
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      <image:title>Blog - Innovation Marketing: The Success Secret of New Product &amp;amp; Service Launches</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Innovation Marketing: The Success Secret of New Product &amp;amp; Service Launches</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Innovation Marketing: The Success Secret of New Product &amp;amp; Service Launches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/30/small-medium-businesses-guide-to-widespread-market-adoption</loc>
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    <lastmod>2019-12-04</lastmod>
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      <image:title>Blog - Small-Medium Businesses Guide To Widespread Market Adoption</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569818700606-U3HV9HV6VR5TFZJFH9JB/Screen+Shot+2019-09-13+at+8.49.22+am.png</image:loc>
      <image:title>Blog - Small-Medium Businesses Guide To Widespread Market Adoption</image:title>
      <image:caption>Image: Blue Corona Measurable Marketing Insights</image:caption>
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    <image:image>
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      <image:title>Blog - Small-Medium Businesses Guide To Widespread Market Adoption</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/29/how-to-get-digital-dinosaurs-to-take-up-new-innovations</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2019-12-04</lastmod>
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      <image:title>Blog - How To Get Digital Dinosaurs To Take Up New Innovations</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - How To Get Digital Dinosaurs To Take Up New Innovations</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - How To Get Digital Dinosaurs To Take Up New Innovations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/22/innovation-101-creating-global-blockchain-policies</loc>
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    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569824913866-UHC5B5MFZSK6VHKBH3FW/Screen+Shot+2019-09-30+at+4.28.06+pm.png</image:loc>
      <image:title>Blog - Innovation 101: Creating Global Blockchain Policies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/22/innovation-101-challenges-amp-triumphs-of-ethereum</loc>
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    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569825140605-4ESY43ORRTG0MYPPQ1XH/Screen+Shot+2019-09-30+at+4.31.53+pm.png</image:loc>
      <image:title>Blog - Innovation 101: Challenges &amp;amp; Triumphs of Ethereum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/15/why-communications-is-crucial-when-explaining-technical-projects-or-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569825513156-6HHZK63RONHHDQMZORF3/Screen+Shot+2019-09-30+at+4.38.18+pm.png</image:loc>
      <image:title>Blog - Why Clear Communications Is Crucial When Explaining Technical Products or Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/9/15/why-marketing-amp-women-matter-for-blockchain-mass-adoption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569825672276-M3VBUEXQH5YZ4FVO80CU/Screen+Shot+2019-09-30+at+4.40.58+pm.png</image:loc>
      <image:title>Blog - Why Marketing &amp;amp; Women Matter For Blockchain Mass Adoption</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/8/25/9-ways-to-think-like-a-successful-entrepreneurs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1566786334372-EE69O5DB2OQHLN86RAJV/Blog%2BMotivation%2BImage.jpg</image:loc>
      <image:title>Blog - 9 Ways to Think Like a Successful Entrepreneur</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569826000076-FJ927CQYF3T2Y9KQPCOF/Screen+Shot+2019-09-30+at+4.46.20+pm.png</image:loc>
      <image:title>Blog - 9 Ways to Think Like a Successful Entrepreneur</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/6/10/emerging-trends-in-technology-5g-ai-and-blockchain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1567511843524-JBQLMEMI3IPAGYM9RTW7/Screen+Shot+2019-09-03+at+9.52.32+pm.png</image:loc>
      <image:title>Blog - Emerging Trends in Technology: 5G, AI &amp;amp; Blockchain</image:title>
      <image:caption>Lucy and fellow panelists at Sydney General Assembly May 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1567511968730-3SXBEJPUOAUQ2JPAD9XK/Screen+Shot+2019-09-03+at+9.52.57+pm.png</image:loc>
      <image:title>Blog - Emerging Trends in Technology: 5G, AI &amp;amp; Blockchain</image:title>
      <image:caption>Lucy presenting about Blockchain at General Assembly Sydney May 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1567511665149-YTF48LYKKXOPTZMVZI21/Screen+Shot+2019-09-03+at+9.52.06+pm.png</image:loc>
      <image:title>Blog - Emerging Trends in Technology: 5G, AI &amp;amp; Blockchain</image:title>
      <image:caption>Lucy speaking on the Sydney General Assembly panel about Blockchain, May 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1562918607559-IJKZQ9N8P8AOY675BAHX/5G%2C%2BAI%2B%2B%2BBlockchain.png</image:loc>
      <image:title>Blog - Emerging Trends in Technology: 5G, AI &amp;amp; Blockchain - Discover how emergent technology is revolutionizing industries</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/6/3/blockchain-retail-amp-e-commerce-how-it-will-improve-the-business-amp-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1560222246595-WP4HNLGGYDSBMRQS02TO/eCommerce.jpg</image:loc>
      <image:title>Blog - How Blockchain Will Revolutionise Retail &amp;amp; E-Commerce</image:title>
      <image:caption>Disruption of retail and eCommerce industries by blockchain</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1567512649228-W3NZ23EL8LZEQDDY0SZT/Screen+Shot+2019-09-03+at+10.09.26+pm.png</image:loc>
      <image:title>Blog - How Blockchain Will Revolutionise Retail &amp;amp; E-Commerce</image:title>
      <image:caption>Lucy speaking on the panel for BlockchainSydney about how blockchain will influence the eCommerce space and retail space, February 2019.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/6/3/how-to-create-maltas-national-blockchain-strategy-with-steve-tendon-chainstrategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/6/3/growing-community-in-blockchain-with-everipedia-dr-larry-sanger-amp-theodor-forselius</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/6/3/maltas-crypto-government-regulation-and-the-delta-summit-with-dr-james-jansson-xcredits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/5/4/what-ive-learned-my-top-five-insights-to-market-a-successful-30-million-ico</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1569827177315-0KZKVLCJFAO2QI385GCG/image-asset.png</image:loc>
      <image:title>Blog - What I’ve learned: My Top Five Insights to Market a Successful $30 Million ICO</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556969967518-1RGJDPIWY43YNSG3F6ZB/Insight+glasses.jpg</image:loc>
      <image:title>Blog - What I’ve learned: My Top Five Insights to Market a Successful $30 Million ICO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/5/4/a-strategic-analysis-of-icos-in-h1-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556969720618-GIF4V2EQG7OCU7DFE0F9/ICO_Fundraising.PNG</image:loc>
      <image:title>Blog - A Strategic Analysis of ICOs in H1 2018</image:title>
      <image:caption>New archetypes of fundraising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556969630400-IW3FZVTGXXC0ORZ2LDVG/ICO-large.jpg</image:loc>
      <image:title>Blog - A Strategic Analysis of ICOs in H1 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556969575738-48MI70K35E1C7YADZIJK/ICO_Monthly+numbers.PNG</image:loc>
      <image:title>Blog - A Strategic Analysis of ICOs in H1 2018</image:title>
      <image:caption>Monthly ICO number and volume</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556969676998-U7WF4R2QS37RN0AJ9VV9/ICO_Global+hubs.PNG</image:loc>
      <image:title>Blog - A Strategic Analysis of ICOs in H1 2018</image:title>
      <image:caption>Global ICO hubs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/5/4/how-i-got-into-blockchain-join-a-hackathon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556968763771-31RLN0F2C33HA7REWP46/Hackathon.jpg</image:loc>
      <image:title>Blog - How I got into Blockchain: Join a Hackathon!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1567512446595-2SE8AXNU7OWLJWEMT70V/Screen+Shot+2019-09-03+at+10.06.46+pm.png</image:loc>
      <image:title>Blog - How I got into Blockchain: Join a Hackathon!</image:title>
      <image:caption>Baxter and Liam are two 11 year old super coders who won the audience award at the 2018 Blockchain Hackathon! Watch out for these future superstars!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/5/4/scam-alert-the-tricks-online-scammers-use-during-a-token-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966360710-3AOV7BC3MXYI6XGZTRJK/Scam_Fake+channel.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>This is a fake news channel that had 3,664 members! They forwarded all the news from the real news channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966530573-AZIZE5O4DP1CQMW9H4TO/Scam_Fake+email.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>This fake email asked for ETH and BCT payment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966316263-9RCA3K42WZLZKKX877AF/Scam_Fake+Lucy+DM.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>This is a fake account using a very similar Telegram ID (capital “i” instead of “l”) to directly message people in the group, asking for ETH.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966408105-QSPU8F0FYK17VXEISO8I/Scam_Fake+sales+page.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>This fake token sale page was available two days before the actual token sale date and collected personal data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966488905-N41N67NXLDIZ6PI8CX47/Scam_Fake+blog.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>This fake blog article stated the token sale was live a day before the official launch date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966269977-94IJXOK8ROBDMR10EW5M/Scam_Lucy.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>These pretended to be me with very similar user names and photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966222362-PAP1Y8RIXSLSBRL3EAOG/Scam+alert.jpg</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5adf3fa225bf02930c31b589/1556966450371-P8S0V3J77V2C3VW3EB7F/Scam_Fake+website.PNG</image:loc>
      <image:title>Blog - Scam Alert: The Tricks Online Scammers Use During A Token Sale</image:title>
      <image:caption>A fake URL, but otherwise a complete replica of the original website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forestlyn.com/blog/2019/5/4/three-top-tips-to-overcoming-scammers-online-before-during-and-after-your-token-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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